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We're incredibly excited to share that we have been selected as one of six finalists in Bupa's Eco-disruptive programme. Over 8,000 Bupa employees voted to select the top start-up in six categories, with Foodsteps winning the Education and Behaviour Change competition.
Over the next four months, Foodsteps will recieve £25,000 to work with Bupa to develop an MVP that achieves our combined missions of 'healthy people and healthy planet'. In November, our MVP will compete with those of five other start-ups from Bupa's other challenge areas at a global final. In the global final, Bupa will decide which start-up recieves £200,000 of investment to continue the development of their product with Bupa.
We know that food is central to both human and planetary health, and one of the most important areas for change in this decade. Dietary related illnesses are a major challenge for countries and healthcare across the world, while the food system is also the largest contributor to environmental crisis given its impact on greenhouse gas emissions, biodiversity, land use, water use and pollution. Innovating in this area is therefore an essential task, and we look forward to rising to the challenge alongside the fantastic team at Bupa. We're incredibly excited about pooling our combined expertise in human and environmental health to create an exciting and impactful product for change.
You can read more about the programme here.